At Sarum PR we’re committed to protecting and respecting your privacy.

This Policy explains when and why we collect personal information about people we communicate with (journalists and editors in the main), how we use it and how we keep it secure. Any questions regarding this Policy and our privacy practices should be sent by email [email protected] or by writing to Sarum PR, Mayor Ivie House, 2-4 Ivy Street, Salisbury SP1 2AY. Alternatively, you can telephone Carina on 07970 006624.

Who are we?

We are Sarum PR, a boutique B2B IT PR agency. We manage PR on behalf of a range of B2B software and services companies and we liaise by email and phone with journalists and editors on their behalf.

How do we collect information from you?

We hold information on journalists, writers and editorial teams gathered over years of personal communication and through PR systems such as ResponseSource. For example when a journalist contacts us about a client or their service we hold the email address and contact details provided to allow us to do our job as a PR agency i.e. to communicate with journalists. As a PR agency our business relies on this communication with journalists (i.e. sharing information in order to get media coverage) so we process journalists’ data on ‘legitimate interest’ grounds and this applies to any media relations activity we undertake.

What type of information is collected from you?

The personal information we collect (from phone, email, LinkedIn or Twitter) might include your name, address, email address, Twitter handle and telephone number and your areas of interest as a journalist. We do not collect information through our website.

How is your information used?

The purpose of our data processing is to maintain a list of journalists and other influencers so that the agency may contact them with relevant information. This is the core part of an activity known as ‘media relations’.

We may use your information to:

  • Contact you about a client service or product/story/idea and to pitch storyline ideas
  • Send you communications which you have requested and that may be of interest and are related to your line of work. These may include information about launch campaigns, breaking news stories, input for a feature article, pitch for a by-lined article etc
  • Respond to you with information or interview requests for clients

We regularly review our retention periods for personal information and we keep it updated through personal research and PR systems i.e. ResponseSource. We will hold your personal information on our systems for as long as is necessary for the relevant PR campaign or activity.

Who has access to your information?

We will not share your information with third parties for any purpose.

How you can access and update your information

The accuracy of your information is important to us and we check it regularly with external systems like ResponseSource. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at: [email protected] or write to us at: Sarum PR, Mayor Ivie House, 2-4 Ivy Street, Salisbury, SP1 2AY. Alternatively, you can telephone Carina Birt on 07970 006624. You have the right to ask for a copy of the information Sarum PR holds about you.

Security precautions in place to protect the loss, misuse or alteration of your information

We hold non-sensitive details only (your email address etc.) and these are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.


We take great care to contact journalists with information relevant to their work so we create a profile of your interests and preferences so that we only contact you with information relevant to you.

Use of ‘cookies’

Like many other websites, the Sarum website uses cookies. ‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. It is possible to switch off cookies by setting your browser preferences. Turning cookies off may result in a loss of functionality when using our website.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website. In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

We keep this Policy under regular review. This Policy was last updated in May 2018