Neo Technology - ‘Creating an American Company with a Swedish Soul’
Salisbury, UK – September 9th, 2015 – Digital PR and Brand Journalism agency, Sarum has been selected by Neo Technology the company behind the world’s leading open source graph database software, Neo4j to manage its UK PR.
Sarum, an experienced team of IT and business media relations professionals blended with national business and technology journalists, was a natural choice for Neo, given its deep experience and expertise successfully raising profile for large and medium technology brands in the UK, included Open Source vendor companies like BIRT.
Neo, based in Silicon Valley but with roots and developer base in Sweden, is the force behind the world’s leading graph database. Neo4j has a million-plus downloads, and over 170 enterprise subscription customers, including over 60 of the Global 2000, like eBay and Walmart.
“Graph Databases are acknowledged to be a big part of the success of the World Wide Web, with digital leaders like Google and LinkedIn owing their breakthrough to having adopted this revolutionary new approach early on,” comments Sarum’s founder Carina Birt. “Indeed, according to Gartner, for data-driven operations and decisions Graph Databases are possibly the single most effective competitive differentiator; while Forrester Research estimates that one in four enterprises will be using graph databases by 2017.
We couldn’t be more excited to have been selected to expand Neo’s voice in the UK at this pivotal time in the growth of the company and the market for Graph Databases. We have a cracking technology to work with and a bright, engaged group of people who are set to change the technology landscape.”
Emil Eifrem, Neo’s co-founder and CEO, is recognised as having shaped the NoSQL (the open source data language alternative to SQL) field and is co-author of Graph Databases from O’Reilly, the tech Bible in the whole field. Emil has stated that he wants to create the perfect fusion of an American company with a Swedish soul, a vendor able to marry the drive of a West Coast tech start-up with the people-oriented work culture of a Swedish family firm.
Commenting on Sarum’s appointment, Claudia Remlinger, Marketing Director, EMEA at Neo Technology added, “The Sarum team came highly recommended having done a stellar job for Actuate and its BIRT technology and their deep approach to Brand Journalism resonates very well with us here at Neo. We are on a trajectory of significant growth and need a senior, experienced team to proactively drive our brand and voice in the UK. Sarum certainly has the right credentials.”
Sarum’s 20-year heritage of managing PR for analytics, CRM, ECM, mobile working, voice recognition and ERP vendors will benefit Neo’s global expansion ambitions. The agency has included brands such as CSC, Sopra Banking Software, Actuate, VoiceSage and EASY Software as long standing clients and manages worldwide media relations for AIIM, ProductLife Group and Theorem.
The three-time Document Management PR agency of the year and holder of two Global LACP Communication awards is headed by Carina Birt and includes a number of household named UK technology and business journalists on its team.
Sarum will focus on raising Neo’s profile with UK journalists, bloggers and influencers targeting a range of developer, IT decision maker and C++ titles.
About Neo Technology
Neo Technology is the creator of Neo4j, the world’s leading graph database that brings data relationships to the fore.
From companies offering personalised product and service recommendations; to websites adding social capabilities; telecom providers diagnosing network issues; enterprises recreating master data, identity, and access models; organisations adopt graph databases as the best way to model, store and query both data and its relationships.
Neo Technology researchers pioneered the modern graph database and have been instrumental in bringing the power of the graph to numerous organisations worldwide. Large enterprises like Walmart, eBay, UBS, Nomura, the InterContinental Exchange, Cisco, CenturyLink, HP, Telenor, TomTom, Lufthansa, and the National Geographic Society, as well as startups like CrunchBase, Medium, Polyvore, Zephyr Health and Elementum use Neo4j to unlock business value from data relationships.
Neo Technology is a privately-held company funded by Fidelity Growth Partners Europe, Sunstone Capital, Conor Venture Partners, Creandum and Dawn Capital, and is headquartered in San Mateo, CA, with regional offices in Sweden, UK, Germany, France and Malaysia. For more information, please visit Neo4j.com.