When Carina set up Sarum 20 years ago, she strongly believed then as now that effective communication is a cornerstone to success in business. Pulling together an impactful communications campaign requires passion, honesty, creativity, flexibility and an eye for detail. But above all it requires intelligence, agility, humour and experience – and we have these in spades!
Not a junior in sight! We retain our youthful looks through a combination of great genes and expensive face creams. Seriously though, by blending some of the brightest and most experienced talent in the market we create a personalised team for each client, drawing on subject expertise and knowledge to produce some of the freshest, most creative, most talked about campaigns.
The Big Cheese – Carina Birt, Sarum Founder
Bossy, Irish with huge strategic IT PR and Comms know-how
Recently described by a long-standing client as having a ‘velvet touch’ on communications and PR, Carina came to this discipline from the software industry, so unusually in the IT PR world, she understands what she’s writing about.20 years since founding Sarum, Carina has a bustling awards cabinet, a fan base of very loyal and successful clients and is much in demand as a strategic communications and PR expert. Ridiculously experienced, with a sense of humour to die for, Carina lives and breathes social media, PR and communications – and to her shame is a loyal Liverpool supporter!
Media Relations & Research
Ah the days of smoked filled rooms and 4 hour lunches..
So too the media relations professional has had to adapt content, delivery style and communication medium to satisfy this new, ‘less is more’, quicker style of content consumption.
More than most, Sarum identified this sharper, more concise way to deliver content to journalists and editors, and our agility in embracing social media and fresh PR approaches has won us the hearts and minds of many IT and business writers, as well as a bunch of very contented clients.
Amanda Burgess – is our highly experienced, unassuming, quietly confident, brilliant media relations star. With more degrees than a thermometer, her intelligent approach to media relations makes her a much loved favourite of UK IT and business journalists and she comes with deep understanding and experience of market research – a discipline that we have used to great effect at Sarum.
Paul Allen – Paul, like Amanda ‘gets’ pitching, a rare skill in PRs today. A strong and popular addition to the Sarum team, Paul has a rich background in IT PR and thinks intelligently which is evidenced by his great success in securing many by-lined articles and podcasts for Sarum clients. He’s a Tottenham supporter but he only mentioned that after Carina hired him!
Jan Howells is a former Ziff Davis and VNU editor and made her switch to the dark side of PR some 7 years ago. A highly experienced PR and communications specialist, Jan is very much at home handling local, national and international PR campaigns. During her extensive career she headed up press campaigns for The Ecologist on all environmental issues and she has won numerous awards for her PR work.
Libba Letton has worked in media relations for more than 20 years across a number of industries, including pharmaceuticals, high tech, public transportation, energy, and the food retail industry. Based in Austin Texas, Libba joined Sarum early 2014 as part of our US PR team. A mum to two boys Libba gets up at the crack of dawn to work out and get ready for her day – a practice we don’t expect to be mirrored by the UK chaps!. Libba, like others on the Sarum team, also speaks French which she studied at the Sorbonne in Paris.
Katie Olver – is a senior tech PR specialist with more than 15 years experience, both agency and in-house, B2B & B2C audiences. Katie has worked with a number of brands over the years including; Samsung, Gem, BitPay, Microsoft, Miele and more. Katie joins the team with well-established international media contacts, a successful pitching strategy and the ability to secure top tier press coverage for clients. Now finally Carina has someone to talk rugby with..
Social Media Communications (Twitter, LinkedIn, Blogs)
Is Social sounding the death knell for traditional comms?
Creative Writing (eBooks, articles, white papers, case studies)
Communications that engage, across all channels
Sue Tabbitt – is one of the best known, nationally published, IT and business writers in the UK and has been part of the Sarum PR team for over 10 years. Sue never fails to surprise. Her ability to simplify complex IT propositions and deliver engaging, punchy and hard hitting articles is quite simply staggering. She turns out eBooks, round-table discussions, by-lined articles, white papers, web copy, case studies and news stories with such confidence and ease – they underpin our campaigns and our success.
Top Level Communications Strategy & Delivery
Start a conversation today, the right way
Not so Carina who leads our strategic communications workshops and client messaging strategies and who has developed the Communications Waterfall technique (coupled with the Content Hub). Carina has successfully implemented this approach with a number of clients including Actuate, CSC, Kainos, Kallik, VoiceSage, SynApps Solutions and Product Life Group.
Carina Birt – Sarum’s Founder, Carina is at her happiest when creating, managing and delivering strategic communications campaigns.
19 years since founding Sarum, Carina has a bustling awards cabinet, a fan base of very loyal and successful clients and is much in demand as a strategic communications and PR expert.
A tardis of opportunities and core to all we do
We put great store by the management and efficiency of a website ensuring a joined up campaign and marketing experience for the visitor. So we plan it, we design it, we write it, we build it and then we manage it and measure it.
Guy Hoogewerf – is our laid back, unassuming English gent with more than 17 years experience building websites of every type. Guy remains at the forefront of practical web design, social media and SEO ensuring Sarum PRs’ recommendations are real, effective and fully integrated.
Andy Tudor – is warm, cuddly and an illustrator at heart. His creative input and fresh designs ‘wow’ our clients and inject humour and impact into electronic and print campaigns. Guy and Andy (think builder and designer) fight like cat and dog when building websites – but in a healthy way!
Dan Rimer keep us in technical check. The Sarum ‘foodie’, Dan specialises in infrastructure services and platforms for our clients. A self-confessed ‘Geek’ Dan genuinely enjoys getting his hands dirty, building PCs and solving hardware and telecoms challenges.
Design & Branding
Telling a visual story
From logo, branding, website and electronic mailers through to print, brochures, exhibitions, video and social media, we deliver a consistent look and feel across all channels. Our creative campaigns are a core part of our work and have won us many awards and happy clients.
Andy is the god of the colour pallette! And wow does he know about design. A huge creative talent and a gifted illustrator and animator Andy’s campaigns have transformed our clients’ image and brand and won much admiration and respect from fellow designers.
There’s more to AR than the Gartner Magic Quadrant!
Sarum has deep experience managing analyst relations from the global industry analysts to smaller niche market focused players, through to financial acquisition and merger firms.
Carina Birt – Sarum’s founder, Carina has been managing analyst relations for software and services clients for many years. She is much regarded by the analyst community with a keen knowledge of which firms best fit which clients.
Search Engine Optimisation
Oh don’t get Guy started on this one…
Sarum believes strongly that it is not about number of hits, its about quality of hits and as so we base our SEO efforts on measurable results i.e. enquiries and conversions that are pre-defined with our clients. Measuring sales against SEO also confirms for our clients that their website is reaching the right audience.
Guy Hoogewerf – has been optimising websites almost since they first began, combining the need to make them fast and responsive with the need to score well in the Google Index. Guy employs the latest tools and reporting services to ensure SEO is strongly built into a website from the very early design stages.
Film & Creative Video
Behind the Sarum camera
Martin Blackham has been working with visual communications for more than thirty years. A film maker, writer, script developer and producer Martin, together with Tony Judge, produces innovative and creative film-based solutions.
Tony Judge is a film maker, artist, photographer and web developer who has worked in film and TV and exhibited worldwide. Tony has significant experience specialising in the design and production of a wide range of visual marketing and new media communication services for industry, public sector, arts and education